A post on the Moz blog a few weeks ago, Link Building Survey 2013 – The Results, divulged some interesting information on the topic of link building. I say ‘interesting’ because the survey results reveal some startling insights regarding our industry, or the subset of link builders within it (that took the survey). The survey was created by SkyRocket, and featured participants between 12th June – 19th June, with a total of 383 participants.
The first doubt I have with the survey is the participant percentage. According the the blog post, 42% of participants were actual link builders, 27% were team managers, and 31% were executives or agency owners. How can executives or agency owners give an accurate response regarding link building? Unless, these executives or agency owners run a small shop, then I could understand, but the connotation of executives or agency owners can perhaps give the mistaken representation of a large agency vs. a one or two man operation.
Without going into the full scope of the post, here are some of the other notable items:
Today, SearchMetrics released their 2013 SEO Ranking Factors study to mixed opinion from SEOs and Search Marketers across the country. The study looks at specific ranking factors that were found to be the most consistent with high ranking websites (from the data set sampled).
I’m fascinated by Ted Talks.
I make it a daily goal to watch at least one TedTalk video p/day. The subjects are diverse, challenging, and inspirational. However, there is one talk that stands out amongst others, and I’ve embedded it below – How Great Leaders Inspire Action by Simon Sinek.
The announcement from RavenTools on Friday took many search engine optimizers and online marketers by surprise, but it shouldn’t have. If you haven’t seen the move away from traditional SERPs, then you’ve got more to worry about than complaining to the fine folks at Raven.
Jordan Kasteler recently wrote one of the best internet marketing posts I’ve seen in a long time. Instead of the usual repetitive fluff containing bullet points, Jordan evaluates outsourcing your link building, content creation, technical SEO, and cheap web design. If you’re involved in marketing, or you manage a third party vendor at your company, it makes for some interesting reading.